Corporate

Corporate communications refers to the way in which businesses and organizations communicate with internal and external various audiences. These audiences commonly include:

• Customers and potential customers
• Employees
• Key stakeholders (such as the C-Suite and investors)
• The media and general public
• Government agencies and other third-party regulators

Corporate communications can take many forms depending on the audience that is being addressed. Ultimately, an organization’s communication strategy will typically consist of written word (internal and external reports, advertisements, website copy, promotional materials, email, memos, press releases), spoken word (meetings, press conferences, interviews, video), and non-spoken communication (photographs, illustrations, infographics, general branding).